Clearer. Cleaner. Healthier.
Filtered water for every home in the UK.
Cleara Water was founded with a vision to provide clean and safe drinking water. Our commitment to quality and customer satisfaction has driven us to deliver cutting-edge water filtration solutions for homes and businesses alike.
Mission
Clean Water
A healthier, more affordable way to drink water.
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At Cleara Water, our goal is simple:
Provide UK households with affordable, high-quality water filtration systems that make clean drinking water accessible to everyone.
We believe that every home should enjoy the benefits of safe, fresh water without relying on single-use plastic bottles.
Quality Assurance
We prioritize the highest standards in our products to guarantee reliability and effectiveness.
Customer Support
Our team is dedicated to providing exceptional service and support, assisting you every step of the way.
Innovation
We constantly explore new technologies to improve our filtration systems, adapting to the latest advancements.
Sustainability
We commit to eco-friendly practices, ensuring our solutions are safe for both you and the environment.
Your tap water isn’t as pure as you think.
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UK tap water meets government safety standards, but “safe” doesn’t always mean risk-free. Even after treatment, it can still contain contaminants. Chlorine is routinely added to kill bacteria, but it can create chemical by-products such as trihalomethanes, which are suspected carcinogens, and it often affects the taste and smell of water (Simplex Health). Lead can leach into the water supply from ageing pipework still present in many older UK homes (The Guardian, TAPP Water). Microplastics have also been detected in UK water supplies, with many treatment plants removing only 70–90%, leaving some particles behind (National Library of Medicine, American Chemical Society). On top of this, PFAS — so-called “forever chemicals” — are increasingly being found in water sources and have been linked to certain cancers and other health problems, yet they are not fully regulated in the UK (The Guardian).
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Boiling water can kill bacteria, but it won’t remove chemicals, heavy metals, microplastics, or PFAS. That’s where filtration makes a measurable difference. Filtering your tap water can reduce your exposure to chlorine by-products, lead, and microplastics, helping protect your health. It also improves taste and smell, making your everyday consumption more enjoyable. By reducing limescale build-up, filtration extends the lifespan of appliances like kettles and coffee machines (Maintracts, Breville UK). Over time, it can even save you money by reducing the need for bottled water and preventing costly appliance damage.
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Filtering isn’t just about taste — it’s about safeguarding your health, protecting your home, and saving you money.
The Benefits of Filtering Your Water
A high-quality filtration system doesn’t just make your water taste better — it improves your health, protects your home, and saves you money.
1. Better for your health
Filtering reduces exposure to chlorine by-products, lead, microplastics, and PFAS — contaminants linked to various health risks. The UK’s Chief Medical Officer has acknowledged that lead exposure, even at low levels, can impact cognitive development in children (The Guardian). Studies have shown microplastics can accumulate in the human body, potentially leading to inflammation and other issues (National Library of Medicine).
2. Better taste and smell
Chlorine can give water a sharp, chemical taste and odour. Filtration removes chlorine and its by-products, delivering clean, crisp water for all your daily consumption needs (Simplex Health).
3. Protects your appliances
Hard water minerals and sediment can damage appliances over time, creating limescale build-up in kettles, coffee machines, and dishwashers. This build-up forces appliances to work harder and shortens their lifespan. A good filtration system reduces this, meaning less maintenance and longer-lasting equipment (Maintracts).
4. Saves you money
With filtered water on tap, you can cut the ongoing cost of bottled water. This not only saves money but also helps reduce plastic waste, which benefits the environment. Limescale prevention can also save hundreds of pounds in potential repairs and replacements (Breville UK).
5. More sustainable living
By using a refillable filtration system instead of buying bottled water, you’re actively reducing your carbon footprint and plastic consumption—making your household more eco-friendly (BBC News).